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What do you do?

April 14, 2008

People often say to me: So, what is it that you actually do?

They find it difficult to understand when I say that we create positive, energetic reactions. I guess it would be easier to understand if I said we provide music and music-video services to bowling centers throughout North America. Maybe it would make more sense if I said: we develop a leading edge web based software that schedules music/video programming and promotional announcements for businesses.

The fact is, that’s how we do it. What we do; is make people jump, smile, dance, high five, eat, drink and be merry.

We always make it a point for every member of our team to understand that our customers do not subscribe to music programs, a web site, an interface, promotional announcements, the latest music video’s or industry leading customer service. They subscribe to their customer’s reaction to the delivery of all of the above. If the reaction is not making people jump, smile, dance, high five, eat, drink and be merry, we are not delivering value to our subscriber’s business.

Nobody delivers this value better than the Bowling Music Network. That is why we are the fastest growing service in the industry. It’s what we do!

What does your music service provider do?

-Jim Juniper, Partner & Sales Director.

Posted in Bowling Marketing, Bowling Music, Bowling Music Technology, Bowling Music Video, Entertainment Bowling, Promotions | Leave a Comment »

The Trade Shows are Coming, the Trade Shows are Coming!

April 7, 2008

The business of bowling is great! I challenge you to find a better group of business people to deal with. Our favourite part of the year is what we call the “Trade Show Tour”. The Tour gives us a chance to introduce our services to prospective proprietors, as well as the opportunity to get together with our valuable subscribers.

Our goal is to create an interactive experience with our products, services and people. 2008 will be no exception. Our creative team is finalizing the plans for an even bigger, brighter and more interactive experience at the Bowling Music Network booth.  If you currently utilize music videos at your bowling center, or are thinking about adding it to your entertainment package; you have to stop by our booth for the Got Video? Experience. New products, new services and the best customer support team in the business. We’ll soon be loading the truck and heading out on Tour!

See you there!

-Jim Juniper, Partner & Sales Director.

Posted in Bowling Industry, Bowling Marketing | Leave a Comment »

Experience Marketing

February 6, 2008

Are you selling, educating/entertaining, or all of the above? None of us like commercials (except of course for Super Bowl Sunday’s entertaining ones), however if it weren’t for commercials, I wouldn’t know about the many products and services that improve my life on a regular basis. These, I refer to as “educating” commercials (which are most effective when entertaining). The rest are just plain and boring “selling” commercials. Luckily, at home with my PVR I can skip right through the selling commercials, but life isn’t always pre-recorded.

The lesson for me in this is: if you’re not educating and entertaining, you’re not selling. Let’s face it; if the consumer is not enjoying the message for the product or service, what is the chance of them enjoying the actual product and sustaining their business?

So are you randomly playing announcements and stuffing flyers into the face of your customers? How is promoting the local dentist, service station, or national video rental chain enhancing your customer’s experience? In my opinion, hearing about a delicious nacho platter with two loaded hot peppers, cheese, sour cream and an ice cold bud light would do a better job to improve my experience, particularly, if you bring it right to my lane! Added to that, the more fun you make it look and sound, the better the chances are to get me to take action (place the order). Call me shallow or perhaps call me thirsty and hungry just like the majority of every one of your customers. The fact is, if it doesn’t sound or look fun, I’m not going to do it.

Your challenge is to identify the points of the experience that have the most impact on your customers (food, beverage, arcade, karaoke, easy check out etc..) and make sure they know this is something they have to try. Our challenge at the Bowling Music Network is creating a compelling message that is part of your entertainment experience.

We’re ready when you are!

-Jim Juniper, Partner & Sales Director.

Posted in Bowling Marketing | Leave a Comment »

“Mom Approved” Bowling Birthday Parties

January 2, 2008

It is no wonder that Bowling Birthdays are parent’s number one choice for fun. Kids love bowling, music and having a good time. At a bowling birthday party everyone gets to play including the parents.  The challenge many bowling proprietors face is to provide entertainment that is not only upbeat and fun but is also appropriate for the age group they are catering too. Proprietors pay attention to every detail. The group is greeted by a host, the center is clean, the food is exactly what the parents ordered, the cake is perfect, the kids are having fun bowling… and then that song or video plays and it all goes out the door. All that the parents want to discuss with you and anyone else that will listen is how you played that song to a group of kids

This was one of the first opportunities that the industry presented us with. There was a need for dedicated birthday party programming that was fun, upbeat and most importantly, appropriate. It needed to be a “Mom Approved” birthday party.  We created our exclusive KIDZONE programming and recruited our “Resident Mom” to preview any song or music video utilized for the KIDZONE. Every title is genuinely “Mom Approved”. Next, we added fun imaging and birthday intros as well as show host announcers trained specifically to deliver the KIDZONE experience.

Additionally, the KIDZONE is a dedicated program which means that unlike other music services, if your bowling center is not full of kids, you are not forced to use kids programming. There are two other live music programs and several other themed programs available simultaneously while the KIDZONE is broadcasted. The KIDZONE has become one of our flagship services based on the need for “Mom Approved” programming. We listened and have delivered to thousands of birthday parties, exactly what Mom was looking for. Thanks Mom!

I was fortunate enough to spend some time with Beth Standlee of Trainertainment at the East Coast Bowling Centers Conference. Beth has done an excellent job of laying out a process to deliver exceptional packaging and service for successful Kids Bowing Birthday Parties. If you have a chance, attend one of her seminars, it is time well spent

-Jim Juniper, Partner & Sales Director.

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Posted in Bowling Birthdays | Leave a Comment »

Music Video Services

December 13, 2007

With the addition of Media Masks, LCD Projectors, Plasma TV’s and interactive scoring in Bowling Centers; bowling is evolving into an interactive entertainment experience. Whether you’re displaying sporting events, ambient images or music videos, the challenge is to provide your customers with a demographic specific, relevant entertainment experience.

Many music video services offer thousands of videos. The challenge facing a Bowling Proprietor is sifting through the thousands of titles to decipher which video is appropriate to play at what time of day. You also have to think about music genre needs; do you want all oldies for Saturday afternoon? Probably not. An even bigger issue is the lyrical and visual aspect of the content. Does it fit the “Family Friendly” environment you want to create? Are you receiving the new titles your customers want to see, or are they past hits before they are available in your center.

With Bowling Music Network’s Bowling Music Video services, you’re provided with single click solutions to a variety of music video programs as well as instant access to thousands of music videos rated for the business of bowling. Bowling Music Video services are designed for Bowling Proprietors looking to create a fun multimedia experience for their customers.

Now, bowling center on screen promotions and advertising, that’s a whole other story… Stay Tuned!

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Posted in Bowling Music Video, Entertainment Bowling | Leave a Comment »

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