Hats off to the Bowling Proprietors Association’s launch of their branded Bowlopolis program. I have been involved in a few industry associations over the years and this has got to be one of the best marketing programs I have seen. It truly leverages the numbers in the association to create a cost effective, branded experience for the bowling /entertainment customer. Let’s face it, whether we are going to watch the latest movie, taking the kids to a restaurant, or bowl a few games; we want to be entertained. Whoever does the better job of painting a picture of fun will get our business. With my family, the kids always made the last decision on the final two options we had narrowed it down to.
Bowlopolis creates a fun branded entertainment with endless opportunities. It utilizes all the hot buttons for the young demographic it caters to. Now it is up to the industry to capitalize on this opportunity or it will be another DVD and binder on the shelf collecting dust.
Once you have youth in your center, do you have a family oriented entertainment program to deliver the fun promise your new branding has made? Our “Mom Approved” KidZone programming will help you deliver that and more. Whether you decide to participate in Bowlopolis, or create your own branded program, KidZone is your single click solution to turning on the fun!
We are proud that hundreds of bowling centers throughout North America count on the KidZone to help them build their youth birthday parties, after school, open play and lock in business.
We look forward to being a part of your success too!
-Jim Juniper, Partner & Sales Director.
