Bowling Music Blog

Whether you’re a 96 lane center or a 6 lane center; the trend is usually a slow-down in the summer. For some, it’s a small change in attendance. For others, closing shop for the summer is the ideal and most cost-effective way to survive. Don’t get beat by the heat, start promoting now!

The summer is a great time to host a plethora of short programs, fun leagues, themed bowling nights, kid’s camps, etc… The key to successfully running any promotion is customer awareness. Traditionally your best sellers are your staff and regular customers. What if we could add another element to your sales force? What if within your four walls, at strategic times, we could create opportunities to cross-sell, up-sell and promote the day to day and upcoming activities within your center?

The answer lies in Bowling Music Network’s Smart Marketing Technology. With a stock library of over 300 promotional announcements we can start promoting your spring/summer programs now! In today’s hyper-competitive market, people need to be informed. People need to be aware or they will not invest their time and money within your business. Let’s make sure that they do.

As part of the business development team at the Bowling Music Network, we’re ready to review and setup the entire month with promotional announcements so that we’re promoting the right programs to the right people. Let your ladies league know about the summer camp they can enrol their kids in this summer. Promote your new exciting themed bowling nights, and benefit from eighteen themed music or thirteen music-video formats to create the right atmosphere. Inform your junior bowlers about the Coaching program you have to help them hone their skills over the summer for next year’s school bowling team. Any students involved in scholarship programs? If so, let the kids and their parents know about them as well. It could be as simple as making your Friday night bowlers aware of your Tuesday night Quartermania promotion with a simple 20 second announcement.

To add more fuel to the fire… Let’s make sure that we’re scheduling the best music to keep the energy as high as possible in your center. With the choice of multiple themed music and music-video options, Family Friendly SAFE-ZONE formats, Live programs with Requests and Dedications including a Live Dedicated Kids party program; you can be sure that the right music is playing at the right time without having to manage a thing.

Whatever the program, whatever the function, let’s promote it in a professional and strategic way in February so that we can keep the door swinging in the summer!

-Adam Melrose, Sales & Business Development

Are you selling, educating/entertaining, or all of the above? None of us like commercials (except of course for Super Bowl Sunday’s entertaining ones), however if it weren’t for commercials, I wouldn’t know about the many products and services that improve my life on a regular basis. These, I refer to as “educating” commercials (which are most effective when entertaining). The rest are just plain and boring “selling” commercials. Luckily, at home with my PVR I can skip right through the selling commercials, but life isn’t always pre-recorded.

The lesson for me in this is: if you’re not educating and entertaining, you’re not selling. Let’s face it; if the consumer is not enjoying the message for the product or service, what is the chance of them enjoying the actual product and sustaining their business?

So are you randomly playing announcements and stuffing flyers into the face of your customers? How is promoting the local dentist, service station, or national video rental chain enhancing your customer’s experience? In my opinion, hearing about a delicious nacho platter with two loaded hot peppers, cheese, sour cream and an ice cold bud light would do a better job to improve my experience, particularly, if you bring it right to my lane! Added to that, the more fun you make it look and sound, the better the chances are to get me to take action (place the order). Call me shallow or perhaps call me thirsty and hungry just like the majority of every one of your customers. The fact is, if it doesn’t sound or look fun, I’m not going to do it.

Your challenge is to identify the points of the experience that have the most impact on your customers (food, beverage, arcade, karaoke, easy check out etc..) and make sure they know this is something they have to try. Our challenge at the Bowling Music Network is creating a compelling message that is part of your entertainment experience.

We’re ready when you are!

-Jim Juniper, Partner & Sales Director.