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This summer the Bowling Music Network launched the KidZone Summer Blast. We’re happy to say that it was a huge hit! Many subscribers commented on the positive effect it had on their summer youth programs. KidZone hosts, Tara, Ashton, Kelly and Amanda would like to give a big shout-out to all the bowlers, center staff and proprietors throughout North America for making the Summer Blast such a fun success.
Our goal is create relevant programming to support new profit opportunities for our subscribers. We are continually creating new programming based on industry needs. The Summer Blast was one of our most well received projects to date, from concept to creation. Thanks again for all the positive input and comments. Our holiday season program planning is under way and will be launching November 26, 2009. We welcome your suggestions.
Mark Lewcock, Director of Live Programming
The Bowing Music Network continues to lead the bowling industry in music-video entertainment services. Today we are announcing the launch of a wide range of new signature music-video programs. BMN subscribers benefit from intuitive and simple custom playlist and program creation tools, but can always rest assured that there is a BMN signature program just a click away to cater to a number of business opportunities.
We follow trends in the bowling industry, and work closely with subscribers to deliver relevant programming. The all new MEGA-HITS Video program came from a suggestion made by Don Kirkpatrick, a very progressive bowling center proprietor in Pennsylvania. The new program has been a hit with early testers and we thank Don for his input and support!
One of the challenges that music-video entertainment presents is providing appropriate content for kids and family audiences. With our Mom-Approved programming; our subscribers are delivering family-friendly, 100% appropriate music-video entertainment that the kids love, and Moms approve. We will continue to create new and fun Mom-Approved programs and welcome any comments or suggestions.
New Programs:
I look forward to hearing from you and can be reached at adam@bowlingmusic.com or 1-866-684-8324 ext. 226.
-Adam Melrose, Music-Video Program Director
For over a decade, Rock 300 has delivered simple, affordable, premium music and marketing services to bowling centers throughout North America. Effective August 4, 2009, Rock 300 is now part of the Bowling Music Network.
The Bowling Music Network is pleased to welcome Rock 300 subscribers to the bowling industry’s leading network of entertainment and marketing services.
Rock 300 affiliates will continue to benefit from all services they currently utilize, in addition to enhanced Bowling Music Network technologies and services. Rock 300 President, Paul Alexander commented “Joining the Bowling Music Network to create one premium service makes sense for our subscribers and the continued improvement of the bowling industry.”
The transition for Rock 300 subscribers will be managed by Bowling Music Network directors, Jim Juniper and Aaron Lewcock.
The Bowling Music Network (www.bowlingmusic.com), provides music, music video, digital signage and promotional messaging solutions to bowling centers across North America. They can be contacted at 1-866-684-8324 or rock300@bowlingmusic.com.
Coming Soon to a trade show near you!
If you’re a subscriber and would like to get in on the pre-release beta, you can send an email to beta@bowlingmusic.com or contact the BMN Help Desk at 1-866-684-8324 to be added to the list.
More info and final release date will follow in the coming weeks… Stay tuned!
-Aaron Lewcock, Partner & Technical Director.
We take pride in providing the bowling industry the most extensive library of “In Center” announcements and promotional videos. The exciting part, is that it’s provided at no additional charge to our subscribers. We continue to strive to increase the content to cover any profit center a bowling center decides to pursue. We are in the process of releasing a new and exciting themed promotional category. This series will be our best yet, featuring effective, fun animated videos with industry leading voice talent.
Effective IN-Center marketing must:
A wise business associate once told me that you shouldn’t try sell ice to an Eskimo. But, if you are going to try, it better be good ice.
Our goal is to assist our customers with enhancing their customer’s experience at the bowling center by introducing additional fun products and services. When it comes to fun, no one delivers like your local bowling center.
We have over 350 announcements in 18 different categories that can be scheduled to play when you want them to be played. Hundreds of bowling centers utilize these every day. Let’s put them to work for you too!
If you have an idea for a product or service to promote at a bowling center, I’d love to hear it. E-mail me: jim@bowlingmusic.com. I look forward to hearing from you soon!
Hats off to the Bowling Proprietors Association’s launch of their branded Bowlopolis program. I have been involved in a few industry associations over the years and this has got to be one of the best marketing programs I have seen. It truly leverages the numbers in the association to create a cost effective, branded experience for the bowling /entertainment customer. Let’s face it, whether we are going to watch the latest movie, taking the kids to a restaurant, or bowl a few games; we want to be entertained. Whoever does the better job of painting a picture of fun will get our business. With my family, the kids always made the last decision on the final two options we had narrowed it down to.
Bowlopolis creates a fun branded entertainment with endless opportunities. It utilizes all the hot buttons for the young demographic it caters to. Now it is up to the industry to capitalize on this opportunity or it will be another DVD and binder on the shelf collecting dust.
Once you have youth in your center, do you have a family oriented entertainment program to deliver the fun promise your new branding has made? Our “Mom Approved” KidZone programming will help you deliver that and more. Whether you decide to participate in Bowlopolis, or create your own branded program, KidZone is your single click solution to turning on the fun!
We are proud that hundreds of bowling centers throughout North America count on the KidZone to help them build their youth birthday parties, after school, open play and lock in business.
We look forward to being a part of your success too!
-Jim Juniper, Partner & Sales Director.
I find it very entertaining when a service provider claims to have invented the wheel.
It is equally entertaining to watch businesses over complicate what they do to justify their existence and prevent valuable input from the life blood of their business, the customer! For the record, what we do is not complicated. We listen, we create, and most importantly we consistently execute.
We Listen
Multiple demographic formats, relevant promotional announcements, and ease of operation with the ability to create a weekly business template are all critical functions of our service that were suggested by real Bowling Proprietors. Typically, when we introduce our services to a proprietor they immediately become very excited about the potential for their business. They also frequently comment on how "it would be cool if…" Our typical reply is “Now that is a great idea!”
We Create
One of our significant differentiating factors is: we take immediate action on these great ideas. Our team of software developers, production staff, and programmers take a great idea and turn it into a profit generator for our subscribers.
We Execute
Once programmed and tested, the new feature or program is implemented into our player and put to work.
The latest release of our player is the culmination of many great ideas from a variety of bowling center proprietors, managers, and staff, throughout North America. Once you experience Version 5; your business will benefit from the collaboration of service provider and subscriber. The process is simple, the results are exceptional.
Now, that is a great idea!
-Jim Juniper, Partner & Sales Director.
The Bowling Music Enhancer has garnered great acclaim in the Bowling Industry from both customers and competitors. It’s arguably one of the best value-added features of subscribing to the Bowling Music Network. With now over 400 audio and video items in the Bowling Music content library; the Enhancer is more important to our subscribers than ever. With the launch of the Bowling Music Player version 5, we’ve added some great new features to the Enhancer including a new Search Engine to help you quickly find what you’re looking for.
What is the Enhancer anyway?
Before we talk about the new Search feature we should probably discuss what the Enhancer is for those of you who don’t know. When Bowling Music Network first launched almost 5 years ago, the idea of a music service dedicated to the Bowling Industry was still brand new. We launched with the commitment to always listen to the customer and one of the big requests was to have the ability to play things like National Anthems, exciting Show Openers for entertainment shifts, or Pre-League Warm-ups. With this idea, we developed a section of our player to be dedicated to one-click buttons preloaded with this type of content. We called it the “Enhancer” because it’s purpose was to help enhance the experience of bowling customers. It was a huge success, and since then our production team has been hard at work producing hundreds of unique items which can be played whenever you need them. No other entertainment service has the volume or quality of content to even compare.
Too many buttons!
As time passed and we continued to add more and more content to the library, it became clear that we were going to run out of space to have buttons for all of this stuff. We decided to group Enhancer content in to industry relevant categories to help organize everything. This is still available today, but we recently released a much better way to quickly find what you’re looking for. We have developed sophisticated search engine technology which allows you to type a word or even part of a word, hit Search and almost instantly see all the content related. A smart search engine combined with keywords and full text descriptions for all content make for a finely tuned and excellent search experience.
We’re continuing to raise the bar on things that matter the most to our subscribers. Enhancer Search is just another example of a great customer suggestion turned in to reality. If you’d like a more in-depth walk through of the new Bowling Music Enhancer, we welcome you to give us a call at 1-866-684-8324. We would love the opportunity to show you how to better Enhance your customer’s bowling experience!
-Aaron Lewcock, Partner & Technical Director.
Please accept this as your personal invitation to experience the industry’s leading Music, Music-Video and Marketing Services at the Kansas Bowling Proprietors Meeting – Oct 7-8 (Overland Park, KS), Texas Bowling Centers Association Idea Share – Oct 7-8 (Dallas, TX), Bowling’s Fall Classic – Oct 12-15 (Reno, NV), and East Coast Bowling Centers Convention – Nov 2-5 (Atlantic City, NJ).
Experience how our new service features will assist you in creating new revenues from changing market opportunities. If your goal is to increase birthday business, create a corporate party program, strategize IN-Center marketing, or build second shift revenue; you need to see how the Bowling Music Network can help you achieve your business goals!
See you there!
